apartments 3d visualisation photomontage

What is Accurate visual representation (AVR)?

The procedure for creating accurate visual representations (AVR) consists of five main areas:

  1. View Photography – A photographer records the location of each view photograph, and takes reference photography of the camera tripod position.
  2. View Survey – A surveyor records aspects of buildings in the view as well as the camera location.
  3. Camera Matching – This is the method of aligning the survey data with corresponding elements in the photograph.
  4. Modelling – Using drawings from the architect to create a virtual 3D model.
  5. Texturing – By taking information supplied directly by the Architects or manufacturers, a 3D model is “textured” -  covered with surface detail – and then presented to the Architect for sign-off. Heritage Using high-end 3D software can generate highly accurate texturing, reflections and lighting, providing a level of realism and accuracy. Nothing is too difficult, whether solid materials, such as wood, stone or metal, or soft furnishings such as curtains and sofas.

Working together with Planners, Architects and Developers

Marketing Imagery

A key advantage of using CGI is the ability to market and advertise the development long before the project has finished. Photorealistic CGI marketing material can be highly influential in the sale of a proposed new property. Typical uses of marketing images include off-plan sales, property marketing boards at construction sites, brochures, leaflets, website marketing, securing funding and sales presentations.

Planning Permission Visuals

Securing planning permission can be a slow and difficult process. With the aid of 3D visualisation/ CGI, key stakeholders and decision makers can understand and view the proposed developments in detail. 

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